CAKE

CAKE is a marketing platform for fashion and lifestyle brands to connect with high value customers. For consumers, it’s an invite-only opportunity to receive friend-of-the-brand perks. Along with Letter A, we created a premium VIP brand experience that focuses on community rather than discounts and reflects the values and taste levels of both its brand partners and CAKE members.

COLLABORATORS
Agency: Letter A, Copywriter: Khira Jordan, Illustrator: Wendy Chan

BRAND IDENTITY DESIGN