Hi, I’m Nikelle Orellana-Reyes — a designer and creative partner helping clients build distinctive, thoughtful brands rooted in their core values

I specialize in story-driven branding, working closely with each client to uncover what makes their work unique. My approach is personal and collaborative, grounded in the belief that the best brands grow from a genuine understanding of the people and stories behind them. By building meaningful relationships from the start, I create visual identities that feel natural, authentic, and full of character.

With over twenty years of experience in design and branding, my work spans everything from naming and brand strategy to visual identities and website design. Along the way, I’ve had the opportunity to create for brands like J.Crew and Kate Spade, contribute Emmy-winning graphic design for Eric Ripert, and even open my own floral shop, Wylde Flowers.

After many years in Brooklyn, I’ve returned to my hometown of Raleigh, North Carolina, where I continue to create delightful, meaningful brands for wonderful clients near and far.